Refine your search
Filter by platform, niche, date, and evidence. Save your filters and hide videos you’ve already watched. Explore sounds, hashtags, and posting times in Standouts.
A New Generation of Social Analytics
See beyond
the view count.
50,000 views might be a breakout for one creator and an average post for another. Find the Instagram and TikTok videos that outperform, see how they're made, and understand what's catching on in your category.
Standouts reach at least 3× the creator’s usual views.
Dashboard presentation
Reserved until the dashboard is readyStandouts
Find videos
that outperform.
Discover Instagram and TikTok videos reaching at least 3× a creator’s usual views. Compare performance against that creator’s usual results to spot posts worth studying.
Filter by niche and date to focus your research. Open a video to follow its views, likes, and comments over time.
Check the track record. See how past Standout calls turned out.
Trending formats
See how a trend
is developing.
Explore formats, sounds, hashtags, and topics in your niche. See each trend’s chart and stage, then watch examples to decide whether it fits your content.
The chart
Follow the trend’s recorded activity over time.
The stage
See its current stage alongside the evidence.
The examples
Watch the videos behind the trend and consider your own approach.
Browse curated formats and practical how-to guides when you’re ready to try an approach. For steadier picks, Mainstays shows the hashtags, topics, and sounds creators keep using week after week.
Creative Insights
Study the hook,
format, and delivery.
Browse analyzed videos by how they open, how the idea is structured, and how it’s presented. Group videos with similar approaches to compare examples and choose what you’d like to try.
- Hook & opening device
- How the video begins.
- Format
- How the idea is structured.
- On-camera & speaking style
- How it’s presented, and who’s talking.
Review transcripts, on-screen text, calls to action, video length, and other recorded details as you research.
Track & Tag
Keep useful references
in one place.
Save videos, add tags and notes, and follow creators and videos over time. Return to an organized set of references when you plan your next piece of content.
- Save the reference
- Add tags & notes
- Follow its growth
See what’s changed since your last visit and keep up with email updates.
More research tools
Research accounts
Find creators in your niche with hit rates, follower counts, and descriptions. With Pro, analyze your own account for weekly video ideas; competitor analysis is coming soon.
For creators,
businesses,
and agencies.
Plan your next video.
Find examples in your niche, explore different hooks and formats, and collect references that fit your style.
Research content for your brand.
See what others in your industry are posting, study competitors, and find formats to try for your business.
Keep each client’s research organized.
Organize research by client so the relevant videos, notes, and references stay together.
Free to research.
Pro to plan.
Trending formats, Mainstays, and Standouts are free for everyone, always. Pro turns that research into video ideas for your own account.
Free
$0
See what’s working in your niche.
Start free- Standouts, Trending formats, and Mainstays
- Creative Insights
- Email alerts
- 1 workflow
- Unlimited saves, tags, and followed creators
Pro
Founding price$9.99/month
Video ideas made for your own account.
- Everything in Free
- Recommended: up to 3 video ideas a week, each with a hook and shoot plan
- Up to 5 workflows
- Analyze competitors Coming soon
Pro is coming soon. Subscribe at the founding price of $9.99 and keep it for as long as you stay subscribed.
Frequently asked
questions.
Which platforms can I research?
Instagram and TikTok. Use platform and niche filters to focus your research. Available data can vary by video and platform.
What counts as a Standout?
DraftIQ highlights videos reaching at least 3× the creator’s usual views. Over/Under labels show how a video compares with that creator’s usual performance.
Can I analyze my own account and competitors?
Your own account, yes, with Pro. Recommended analyzes the public videos on your Instagram and TikTok accounts and suggests new video ideas each week. Analyzing competitors is coming soon to Pro.
Can I organize research for my team or clients?
Yes. Each workflow keeps one field’s or client’s research together. Free includes one workflow; Pro includes up to five.
Is there a free plan?
Yes. Trending formats, Mainstays, and Standouts are free for everyone, always. Pro adds Recommended for $9.99 a month. Compare plans.